We build infrastructure for creators.
Unraveled exists because the micro drama industry generates billions in revenue and pays creators almost none of it. We are building the platform that changes that: transparent payments, real-time analytics, content protection, and self-service tools that put creators in control of their work and their earnings.
A $11 billion industry with a creator compensation problem.
The global micro drama market reached $11 billion in 2025. Over 237 platforms operate internationally, nearly all Chinese-owned, and every single one uses a work-for-hire model: flat fees, zero residuals, full IP transfer, and no transparency into how content performs or where the money goes.
Actors report earning below minimum wage. Writers describe non-negotiable contracts with no creative ownership. The industry's Glassdoor ratings tell the story: the largest platform carries a 2.1 out of 5.
Hollywood studios want in on the format but need clean, transparent infrastructure they can acquire without the regulatory and reputational risks of Chinese-owned platforms. That is the gap Unraveled fills.
Built by people who have done this before.
Unraveled is built under XY Media Partners by a team with deep experience in rights management, entertainment technology, and content infrastructure.
Rights Management DNA.
Core team members come from Filmtrack, the enterprise rights management platform acquired by Rightline. We have built the infrastructure that tracks who owns what and who gets paid. That expertise is the foundation of Unraveled's payment waterfall.
Entertainment Technology.
Our engineering leadership spans OTT platforms, blockchain infrastructure, and SaaS at scale. We have built and shipped video delivery systems, payment processing pipelines, and real-time analytics dashboards.
Content and Distribution.
Our content and strategy team understands the studio greenlight process, talent deals, and distribution economics from the inside. We know what acquirers look for because we have been on both sides of the table.
Three rules we do not break.
Creator-first, never extractive.
Every feature, every policy, and every line of code starts with one question: does this serve the creator? If it feels like a content mill, it is wrong.
Restrained, never loud.
The premium signal comes from what we leave out, not what we add. One accent color. Generous negative space. Transparent data. Trust through specificity, not promises.
Precise, never vague.
Real-time earnings. Episode-level analytics. Monospaced data. The platform earns trust through clarity. Every dollar traceable. Every metric visible.
Help build the platform creators deserve.
We are looking for creators, industry professionals, and early supporters who want to shape what Unraveled becomes. Join the waitlist for early access.